SUBMISSION/ REGISTRATION/ TRACKS

The European Institute for Advanced Studies in Management (EIASM) and EMAC in collaboration with Bucharest University of Economic Studies, are organising this 37th Colloquium for doctoral students in marketing.

The colloquium will be held at the Bucharest University of Economic Studies in Bucharest, Romania, between 26^th and 28^th of May, 2024, prior to the EMAC Annual Conference.

The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the broad field of marketing will be considered. It will mostly proceed in parallel tracks based on the topical and/or methodological angle of participants' work as well as on the stage of the dissertation process. Students will discuss their work with their fellow students and with three track faculty, who are renowned experts in the field. Doctoral students in different stages of their dissertation process can apply for participation in the doctoral colloquium.

Chair:

Kapil Tuli (Singapore Management University, Singapore)

Faculty

Consumer Behavior - Beginner
Chair:
Steven Sweldens (Erasmus University, The Netherlands)
Co-chairs:
Vicki Morwitz (Columbia University, USA)
Robert Smith (Tilburg University, The Netherlands)
Consumer Behavior - Intermediate/Advanced
Chair:
Bart De Langhe (KU Leuven, Belgium)
Co-chairs:
Nailya Ordabayeva (Dartmouth College, USA)
Szu-Chi Huang (Stanford Business School, USA)

Marketing Models - Beginner
Chair:
Katrijn Gielens (UNC Kenan-Flagler Business School, USA)
Co-chairs:
Renana Peres (the Hebrew University Business School, Israel)
Paulo Albuquerque (INSEAD, France)
Marketing Models - Intermediate/Advanced
Chair:
Maarten J. Gijsenberg (University of Groningen, The Netherlands)
Co-chairs:
Dominik Papies (University of Tübingen, Germany)
Gaia Rubera (Bocconi University, Italy)

Marketing Strategy - Beginner
Chair:
Stefan Wuyts (The Pennsylvania State University, USA)
Co-chairs:
Kenneth Wathne (University of Stavanger & BI Norwegian School of Management, Norway)
Steven Seggie ( ESSEC, France)
Marketing Strategy - Intermediate/Advanced
Chair:
Kelly Hewett (University of Tennesse, USA)
Co-chairs:
Lopo Rego (Indiana University, USA)
Sundar Bharadwaj (University of Georgia, USA)

Submission Deadline: 24^th of January 2024 (16:00 CET Time)

For more information about the Doctoral Colloquium and application, please see the announcement

We look forward to your submission!

Best regards,

Kapil Tuli, EMAC Doctoral Colloquium Chair
Anne-Laure Marteaux, EMAC Executive Secretary