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26th – 28th of May 2024

The European Institute for Advanced Studies in Management (EIASM) and the European Marketing Academy (EMAC) in collaboration with the Bucharest University of Economic Studies, are organising the EMAC 2024 Colloquium for doctoral students in marketing.

The colloquium will be held at the Bucharest University of Economic Studies in Bucharest, Romania, between 26th and 28th of May, 2024, prior to the EMAC Annual Conference.

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the broad field of marketing will be considered.

The Colloquium will mostly proceed in parallel tracks based on the topical and/or methodological angle of participants’ work as well as on the stage of the dissertation process. Students will discuss their work with their fellow students and with three track faculty, who are renowned experts in the field. Doctoral students in different stages of their dissertation process can apply for participation in the doctoral colloquium.

The Doctoral Colloquium will be held in a collaborative, open and friendly atmosphere. In respect to this philosophy, participants are required to attend the entire Colloquium.

Submission Deadline: 24th of January 2024 (16:00 CET Time)


Kapil Tuli (Singapore Management University, Singapore)


Consumer Behavior - Beginner
Steven Sweldens (Erasmus University, The Netherlands)
Vicki Morwitz (Columbia University, USA)
Robert Smith (Tilburg University, The Netherlands)
Consumer Behavior - Intermediate/Advanced
Bart De Langhe (KU Leuven, Belgium)
Nailya Ordabayeva (Dartmouth College, USA)
Szu-Chi Huang (Stanford Business School, USA)

Marketing Models - Beginner
Katrijn Gielens (UNC Kenan-Flagler Business School, USA)
Renana Peres (the Hebrew University Business School, Israel)
Paulo Albuquerque (INSEAD, France)
Marketing Models - Intermediate/Advanced
Maarten J. Gijsenberg (University of Groningen, The Netherlands)
Dominik Papies (University of Tübingen, Germany)
Gaia Rubera (Bocconi University, Italy)

Marketing Strategy - Beginner
Stefan Wuyts (The Pennsylvania State University, USA)
Kenneth Wathne (University of Stavanger & BI Norwegian School of Management, Norway)
Steven Seggie ( ESSEC, France)
Marketing Strategy - Intermediate/Advanced
Kelly Hewett (University of Tennesse, USA)
Lopo Rego (Indiana University, USA)
Sundar Bharadwaj (University of Georgia, USA)

Detailed programme for Doctoral Colloquim: