Established by Royal Decree on April 6, 1913, under the name of the Academy of High Commercial and Industrial Studies and renamed in 1967 as Bucharest University of Economic Studies (ASE Bucuresti), it has seen over 350000 graduates. ASE is the most prestigious Romanian university in the field of business and economics (ranked no.1 in Romania by Shanghai Academic Ranking of World Universities and Times Higher Education World University Ranking), and at this moment over 23000 students are enrolled in various programs in its 12 schools, totalling 35 undergraduate, 85 master and 10 PhD specializations.
The School of Marketing at the Bucharest University of Economic Studies inherits a history with many great names and good deeds, a continuous ascendant course, a patrimony of diversified study programs, recognized nationally and internationally. Founded in 1971, the Marketing Department of ASE is one of the oldest in Central and Eastern Europe, with an uninterrupted focus on research excellence and market relevance.