PROGRAMME
EXHIBITORS
Elsevier
We are the world’s leading scientific publisher and data analytics company we have been serving the global research and healthcare communities for more than 140 years. We serve Academic and Government institutions, top research and development-intensive corporations, healthcare institutions, medical and nursing students in over 180 countries and regions.
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Now Publishers
Now Publishers publishes Foundations and Trends, a suite of review journals that distill the vast body of literature in a field into a more consumable form that is linked to the primary research. This is achieved using a journal style publication, which publishes issues containing a review of a single subject (approx. > 50-100+ pages) -- in effect each issue is a single article. ,Foundations and Trends in Marketing edited by Josh Eliashberg publishes longer review articles that are great for graduate teaching or for researchers and professionals trying to quickly come to speed on a new topic or refresh themselves on a familiar topic. Some recent issues include "Aesthetics in Marketing" by Henrik Hagtvedt, "Artificial Intelligence in Marketing and Consumer Behavior Research" by TaeWoo Kim, Umair Usman, Aaron Garvey and Adam Duhachek, and "Leveraging Online Search Data as a Source of Marketing Insights" by Rex Yuxing Du and Tsung-Yiou Hsieh, to name a few.
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Simbound - e-Marketing simulations
As a leading provider of experiential learning solutions for digital marketing education programs, Simbound is committed to educational excellence and the latest pedagogical, environmental and inclusionary standards. As a trusted supplier to the global higher education sector and in partnership with a vibrant international business community, we strive to raise the bar in everything we do.
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AiMark
AiMark initiates and supports academic research programs by facilitating access to scanner data from household and retail panels that spans 37 countries over time to drive the development of leading-edge knowledge on topics of importance to the industry and that contributes to the public interest.
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StratX
StratX Simulations is a global leader in immersive business simulations. Their dynamic solutions empower teams to enhance decision-making skills and optimize strategic planning. Leveraging advanced technology, StratX Simulations is a trusted partner for organizations aiming to develop talent, foster innovation, and achieve lasting success through engaging experiential learning, resulting in a significant increase in participant engagement.
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Springer Nature
Springer Nature advances discovery by publishing trusted research, supporting the development of new ideas and championing open science. We are committed to playing our part in accelerating solutions to address the world’s urgent challenges. Springer Nature has published over books and journals since the 1800s. Our family of book and journal publishing brands include: Nature, Springer, Springer Gabler, Palgrave Macmillan, Apress, Atlantis Press, and J.B. Metzler.
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MBTN Academy
MBTN is an affordable online learning system with 30 modules appropriate for use in marketing classes, ranging from core topics such as breakeven analysis to advanced topics such as conjoint analysis and marketing ROI. Each module consists of a tutorial and four realistic problem sets. Students earn badges and certifications. Faculty evaluation IDs are available upon request.
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MDPI
MDPI, a pioneer in scholarly open access publishing, has served the scholarly community since 1996. The company has its headquarters in Basel, Switzerland, and aims to support open academic exchange in all its forms and across all disciplines. MDPI publishes 439 diverse Open Access journals, including 430 peer-reviewed journals, and is supported by over 295,000 academic scholars who share MDPI's mission, values and commitment to quality service for authors.
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Novela
Novela is an innovative, new marketing simulations company built to train students for marketing in the AI age. We partner with elite academic institutions and marketing agencies to provide hands-on Google Ads and Meta Ads simulations, using real data from marketing campaigns in up-to-date advertising interfaces. Students make strategic decisions, interview AI personas, and learn from in-the-moment feedback based on expert practitioner insights. Using the best in instructional design and game design, our simulations are built for lasting learning impact.
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